This skips a few steps, but assuming you are proactively engaging on social media, I'm sure you are interested in growing your presence. The problem is, there isn't a perfected formula that allows it to happen easily. Personally, I've worked hard to grow my personal brand (and I am still hustling), and I have done the same when in charge of company brands on social media.
Kenneth A. Grady, Lean Law Evangelist at SeyfarthLean Consulting and Adjunct Professor at Michigan State University College of Law, believes in a similar methodology regarding the practice of law. In his new course, Delivering Legal Services: New Legal Landscape, Ken offers some advice to law students and attorneys alike on learning to accept technology as a tool in their careers.
On your journey to the future of embracing technology as an attorney, here are 5 steps you can take on the path of least resistance:
Email is the bane of my existence.
Okay, I’m exaggerating a bit, but I really don’t like it. I suspect that many people, especially lawyers, would agree with me. Email is overwhelming (and unproductive), and contrary to popular belief, it is a terrible way to communicate in 2015.
There is a better way.
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